Your intellectual property (IP) can come in many forms: patents, copyrights, trade secrets and trademarks among others. This post will...

One of the “5 - P’s” of Marketing is “Product.” The product development process needs to be guided by marketing-oriented staff that have...

The most important element you must include in your business planning is determining the amount of funding that will be required to get...

If you’re an entrepreneur looking for guidance or investment it can be a daunting task to figure out the many players in the arena. There...

If I were to ask you, “What would you rather have – 10% of a watermelon ... or 90% of a grape – how would you react? Think about this,...

Is our Covid economy the real mother of invention? It appears to be. Whether it's because of a lost job or a slashed salary or working...

Often when I speak, people ask me where I get my passion from for certain topics, ideas, products, business techniques, etc. The short...

A frequent error that start-ups make is taking too much time getting the product into the marketplace. In typical fashion, our start-up...

With any start-up, we want to conserve that ever-precious commodity – cash. Guerrilla marketing tools and techniques represent a basket...

THE UCSB TEST: Here’s a sanity check for your creative ideas and messaging. First, the UCSB test has nothing to do with the California...

In many of my discussions with new entrepreneurs, I'm constantly asked, "How do i....(fill in the blank)," or "What should I do with...

If you're familiar with the value proposition canvas you know that parts of the canvas are filled out with answers to yield an idea's (or...

I recently left a 30-year career in the musical instrument business. I invented the Fretlight® guitar in 1989 and built a company around...