Protecting Your Trade Secrets
Your intellectual property (IP) can come in many forms: patents, copyrights, trade secrets and trademarks among others. This post will...
Protecting Your Trade Secrets
Being Seized by the “Better Mousetrap” Syndrome
ENTREPRENEUR’S COMMON MISTAKE #1: Having insufficient start-up and operating funds
What's the difference between a business incubator and a business accelerator?
SEGMENTING YOUR MARKET: 10% of a watermelon, or 90% of a grape?
Patent Protection: You Get What You Pay For
Can you "learn" to be passionate about what you're selling?
Having A Product That Is Never “Ready” For Market: taking too long to get your product to market
Practice Guerrilla Marketing: Use inexpensive yet highly effective tools to achieve success
THE UCSB TEST: Here’s a sanity check for your creative ideas and messaging.
What if Your Business Could Talk to You?
Looking Behind the Value-Prop Canvas
Beware of Shifting Pain Points